Third Shift
Third Shift is a personal care brand built around the idea that self-care shouldn’t feel like extra work. Their products are designed to be time-efficient, giving women the space to focus on what matters most in their lives without treating personal care as a “third shift.”
WAFOTU created the complete brand identity and packaging design, with a logo mark made of two semicircles forming an abstract hourglass - a subtle nod to time and efficiency. The wordmark uses tall, feminine yet strong letterforms that feel distinct and empowering, striking the right balance between elegance and confidence.
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Packaging
The packaging for Third Shift was designed to mirror the brand’s balance of efficiency, elegance, and strength. A sleek metal tube with a bold red cap creates an instantly recognizable identity, while the minimal design keeps the look modern and clinical. Fine, dainty details soften the structure, giving the packaging a futuristic edge without losing its sense of refinement.
The result is a bold yet sophisticated system that feels both efficient and elevated, perfectly aligned with the brand’s vision of making self-care seamless and empowering.
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